Waddams, Catherine, Deller, David, Loomes, Graham, Giulietti, Monica, Moniche, Ana and Jeon, Joo Young (2014) Who Switched at the Big Switch and Why? Centre for Competition Policy.

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Abstract

The Big Switch enabled the observation of over a hundred thousand ‘real’ switching decisions by participants in a collective switching exercise in 2012. This report presents some of the findings and early analysis. Our main initial findings are that: 1. The probability of switching rises with increases in the gains available; 2. Despite substantial gains available (median value around a tenth of the bill), and very little further effort required to switch, only a third of participants switched supplier; 3. Participants who saw two offers were less likely to switch than those who saw only one.

Item Type:	Book
Faculty \ School:	Faculty of Social Sciences > Norwich Business School Faculty of Social Sciences > School of Economics
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Responsible Business Regulation Group Faculty of Social Sciences > Research Centres > Centre for Competition Policy
Depositing User:	Pure Connector
Date Deposited:	15 Jan 2016 15:04
Last Modified:	16 Jun 2026 11:24
URI:	https://uea-test-2026.eprints-hosting.org/id/eprint/56355
DOI:

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